Hot Chocolate in front of a fireplace on a cold winter’s day is one of life’s finest delights. And, according to research done at the Polytechnic University of Valencia and the University of Oxford, the flavor of your mom’s famous hot cocoa can be enhanced by the color of the mug you drink it out of. It has been found that drinking hot chocolate out of a cream or orange colored cup can improve the flavor. Researchers had fifty-seven people drink the same hot chocolate (unbeknownst to them) out of four differently colored cups: white, cream, red and orange with white on the inside. Most participants found that the beverage tasted best when had out of the orange and cream colored cups. This shows that the brain also takes into account visual stimuli, on top of flavor and aroma, when processing taste. Similar effects have been seen with other beverages as well. For instance, a yellow color improves the lemon flavor in certain soft drinks, a pink cup makes some drinks taste more sugary, and brown cups seem to give coffee move flavor. So, the next time you go to drink hot chocolate, make sure that you pick the cream or orange colored cup!
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