Throughout the world, child obesity is a global issue that has gone on for many years. With very few signs of progress, many people around the world are struggling to find innovative ways to save this worldwide problem. As more and more kids interact with many of these social media platforms including: Snapchat, Instagram, Facebook, Twitter, and Youtube, many fast food chains use this as an opportunity to spread the word about their food. Disregarding the foods and beverages of high fat, sugar, and salt(HFSS) could be one of the leading factors to the growing percentage with children who suffer with obesity. As part of U.K. government’s plan to limit child obesity through 2030, the article states that the government is “considering limitations on television advertising for HFSS products between the hours of 5:30 a.m. and 9 p.m.”.
Throughout this study, researchers used data on children’s exposure to HFSS advertising during the controlled hours(5:30 a.m.— 9 p.m.), as well as previously published information on the association between exposure to HFSS and children’s calorie intake in order to trigger a decrease in children being exposed to HFSS food. As the experiment was conducted, the ending results concluded that if all advertising containing foods with HFSS were to be limited or even terminated, 3.7 million children in the U.K. would experience on average 1.5 fewer advertisements per day, as well as decrease there calorie intake by an average of 9.1 kcal. The article states that these findings “would reduce the number of children aged 5 through 17 with obesity by 4.6% and the number of children overweight by 3.6%”. This data is equivalent to 40,000 fewer U.K. children who struggle with obesity and over 120,000 fewer children who classify as overweight. It it important to keep in mind that this study only focuses on the direct impact of HFSS advertising on children’s calorie intake and not the changing of children dietary preferences and habits.
Why is this Important?
This study proved that implementing a certain time frame throughout the day(5:30 a.m. -9 p.m.) to potentially reduce the exposure of less-healthy food(HFSS) advertising could provoke a valuable contribution towards not only protecting the future health of children who live in the U.K., but children all over the world. As children are becoming more connected with social media, it’s hard to avoid the mass amount of advertisements displayed throughout all these sites. “children now consume media from a range of sources, and increasingly from online and on-demand services,” says Dr. Oliver Mytton, researcher at the Centre for Diet and Activity Research (CEDAR) at Cambridge University.
Many of these less-healthy food options contain saturated Fats. These fats have fatty acid chains with “single-bonds” between carbons. This allows chains to pack closely together forming a solid, which are less healthy to consume due to the formation of plaques in blood vessels. These fatty foods also contain lots of carbohydrates as well. When consuming an excessive amount of carbs, your blood sugar levels can get too high. This leads to your body creating more insulin, which tells your body to store extra glucose as fat, making the person gain more weight, as well as lead to other major health issues.
I believe that obesity is a prevalent issue throughout our world, and the more studies and experiments we conduct to try and prevent this condition, the more healthy our world can become. What do you think? Leave a comment below!